Location intelligence for every land-use decision.
Foot traffic, drive-time demographics, anchor proximity, and suitability scores — Parcelhalo's site selection module turns location data into underwriter-grade evidence for retail, industrial, and mixed-use acquisitions.
Three site decisions where location data changes the outcome.
Retail Siting
Validate a retail pad or ground-floor retail space with foot traffic benchmarks, anchor tenant proximity analysis, and drive-time consumer demographic reach. Compare against submarket averages before committing to a lease or acquisition.
Industrial & Last-Mile
For industrial and distribution sites, Parcelhalo analyzes highway access radius, workforce demographic availability within drive-time rings, and competitive facility density by submarket.
Mixed-Use Development
Underwrite the retail and residential components of a mixed-use project with separate location analyses for each use type — daytime population for office, evening traffic for F&B, weekend density for residential demand.
Anonymized mobile location data, benchmarked by submarket.
Foot traffic indices are not raw counts — they are normalized against submarket baseline and comparable property types, so a "87/100" index means 87th percentile for that use class in that submarket.
Sample drive-time ring analysis panel.
The drive-time module outputs a structured data card — readable, attributable, and ready to drop into your pro forma model.
What the panel covers:
- 5-min, 10-min, 15-min drive-time population counts
- Median household income by ring
- Anchor tenant names and distances
- Foot traffic index (submarket percentile)
- Peak day-of-week and time-of-day traffic patterns
- Competitive facility count by use class within each ring